About us
From Tiktok trend to webshop:
In October 2023, Charlie Suede was founded after designing a pair of suede clogs that went viral on Tiktok reaching over 12 million views.
With a designer named "Charlie" based in London (that still designs for us to this day), and the "Suede" trend going viral everywhere (what the clogs were made of), the brand officially launched.
Later we switched from selling footwear to full collections of unique clothing that would be loved by a community of fashion obsessed girlies tired of basics or fast fashion flops.
With the goal of crafting unique pieces that stand out, without making you look like you're wearing a costume, we created something different.
Cause we know the outfit you choose in the morning transforms your mood.
We're here for the moments that matter: the first date where you need to look devastatingly good, the festival where your outfit needs to photograph perfectly in golden hour, the girls' dinner where everyone asks "where did you get that?", the vacation where every outfit has to work for multiple occasions, the weekend out where you want heads to turn.
Our philosophy is simple:
- Unique, trend-forward pieces that make you stand out (not blend in)
- Quality that doesn't destroy your budget, nor the planet.
- Designs that photograph beautifully (because we know you're posting this)
- Staples you can actually wear more than once.
Designed in London, worn everywhere.
We're a London based brand, selling worldwide. (and no there are no surprise import fees) We are very trend focused, because we love unique pieces. That's why our styles are usually low in MOQ (minimum-order-quantity), which makes them sell out faster.
We are proud to only work with carefully selected sewing studios and factories. Craftsmanship, quality, and responsible production are at the heart of our collections. Would you like to learn more about our producers and their work? Click here
FOLLOW US ON INSTAGRAM @charlie.suede
